The Placebo Effect: Physiology or Psychology? – Nicola Claire Hood (2009)

To address if in the excitement of entering the golden age of science and technology we have lost our historical greater understanding of psychology, contextual and social manipulations.  Although this model has understandably taken a backseat the placebo has a brilliant success rate and this essay aims to evaluate the ethical hurdles – informed consent, the hazards of deception, the extent of a physician’s duty, paternalism and therapeutic privilege- to see if old and new medical approaches can converge to maximise patient welfare.